The Metal Roof Outlet Experience
Today, we combine decades of field experience with modern technology. Using satellite imaging, customers can view their own roofs in the comfort of our showroom. Our staff consists of knowledgeable representatives—not pushy salespeople—who are trained and certified to see your project through from conception to completion.
Whether you are a homeowner gathering ideas or a contractor looking for technical specifications, you can always expect the facts and a fair price.
Our commitment to you: Superior products, expert installation knowledge, and outstanding service. Metal roofing is all we do!
Trevor Morse
Trevor Morse, brother of Ryan Morse, was born and raised in Northern NY. Started learning the roofing industry at a young age while working summers for Ryan. After High School Trevor decided to attend Suny Brockport. At that time he got back into the family business working at The Metal Roof Outlet part time while going to school. In 2015 he decided to work full time in the family business. Trevor and Bill became owners in 2018 and strive to continue the family business values of always being dedicated to quality over quantity. Only offering the best products and services to our customers and standing behind that work for years to come.
Bill Kohlmeier
Bill Kohlmeier, a dedicated family man from New York, has built a life grounded in service and integrity. Raised in the Southern Tier of NY, he graduated high school in 2002 and entered Navy boot camp that fall. He enlisted in the Seabees construction battalion, serving in Operation Iraqi Freedom.
After three years of active duty, Bill joined the previous owner of the Metal Roof Outlet in 2005, completing over 1,000 jobs in the greater Rochester area. Married for 13 years with two daughters, he enjoys fishing and outdoor activities.
Guided by Christian principles, Bill approaches services, employee training, and client interactions with honesty and compassion. In 2018, he and Trevor bought the Metal Roof Outlet, upholding its legacy of quality metal roofing. They treat every project like their own home, prioritizing transparency and integrity.
Our Roots: A Vision for Better Roofing
Founded in 2009
Ryan Morse founded The Metal Roof Outlet in 2009 with a singular goal: to provide homeowners and contractors with the easiest platform to access information and premium metal roofing options.
Growing up in the North Country, Ryan was exposed early on to the benefits of metal roofing as a permanent, energy-efficient solution. He saw firsthand how a quality roof could withstand the elements, and he wanted to bring that reliability to everyone.
From "The ProNailer" to Metal Specialist
In 1998, Ryan moved to the Rochester area and opened the highly respected ProNailer Roofing Company. As the "ProNailer," Ryan installed countless asphalt roofs for local homeowners and builders.
However, seeing the common failures of traditional materials, he shifted his focus solely to residential metal roofing. At the time, he was one of the only installers in the area honing this craft. He took immense pride in providing customers with a permanent, cost-effective solution to local issues like ice damming.
A New Mission: Education and Accessibility
As demand grew, Ryan’s vision evolved. He realized that to cover every home in Stone Coated Steel, he needed to step off the roof and into a new role. He wanted to create a space where he could educate contractors on proper installation techniques and help consumers understand the long-term benefits of metal.
In 2009, he opened the doors to The Metal Roof Outlet, forever changing how roofing is purchased in our region.
Revolutionizing the Residential Look
In the late '90s, metal roofing was often associated with "the shiny red barn roof." While durable, many homeowners wanted the protection of metal without the industrial look.
Everything changed when Ryan introduced Stone Coated Steel to the Rochester market. By offering profiles and finishes that resemble traditional materials, the demand for metal roofing skyrocketed. People were tired of the frustrations of asphalt, and Stone Coated Steel provided the perfect marriage of aesthetics and durability.